Coke funds antiobesity research groups ???

A nonprofit obesity research group received $1.5 million from multinational beverages company called Coke. The coke spokesperson has refuted charges "It has no influence on its work".

The emails records shows that Coke helped pick the group's leaders, edited its mission statement and suggested articles and videos for its website.

In an scandalous email received last November, the obesity group's president tells a top Coke executive: "I want to help your company avoid the image of being a problem in peoples' lives and back to being a company that brings important and fun things to them." This shows keenness of antiobesity campaigner to help COKE.

The group as well as Coke executives had  high hopes for the group "that would quickly establish itself as the place the media goes to for comment on any obesity issue." It said the group would use social media and run a political-style campaign to counter the "shrill rhetoric" of "public health extremists" who want to tax or limit foods they deem unhealthy.

"I WANT TO HELP YOUR COMPANY AVOID THE IMAGE OF BEING A PROBLEM IN PEOPLES' LIVES."

The comment of Coca-Cola Co. CEO Muhtar Kent "it has become clear to us that there was not a sufficient level of transparency with regard to the company's involvement with the Global Energy Balance Network."

"Clearly, we have more work to do to reflect the values of this great company in all that we do," Kent said.

The Atlanta-based company told the AP it has accepted the retirement of its chief health and science officer, Rhona Applebaum, who initially managed the relationship with the group. 

Obesity reaches to africa

In a recent development, some parts of Africa best known for looking for charity for hunger are now facing the opposite problem: an obesity epidemic.

“In terms of Africa, obesity is a growing problem. Some countries are really experiencing high levels,” said Shane Norris, head of the new African Centre for Obesity Prevention, which launched in Johannesburg on Tuesday. 
WHO reports that around 13 % of african children will be overweight in 2020 as compared to 8 % in 2010.
Obesity is a known risk factor of diabetes and high blood pressure. Though the rates are well below than global average but Norris argued that unless the issue was addressed soon, obesity levels on the continent would become as high as those in Europe and North America.

This can be considered as an unintended side-effect of Africa’s economic growth.

“Some countries are already experiencing quite high levels of obesity, others aren’t,” he said. “[But] the trend is that more and more African countries, as they economically develop, will face obesity-related challenges.

“We can’t stop economic growth and we wouldn’t want to, but how can we put other things in place to counter the potential ill-health effects of the economic development?”

South Africa, the continent’s most developed country, is leading the trend. Last year, local papers branded it “the fattest nation in sub-Saharan Africa” after figures showed that 26.8% of the 55 million-strong population were obese, costing the government R23 billion (£1bn) in prevention campaigns and combating obesity-related illnesses.

Get more obesity news at www.mediplex.in/news.html

Minimise the festive season damage

Minimise the festive season damage

Rich, sugary food might be calling out to you at celebration time. But here ‘s how not to pile on the calories.

Here it is the festive/wedding /season again. and here you are, as usual wondering if it’s wise to take full advantage of those exciting tables laden with food, or do your best to keep away.

The truth is, between dussehra and new year’s day, day most of us will put on two to three kilos of height. It really is hard not being indulges when the weather is so good and everyone is having so much fun. Which puts us in that awful situation of guilt: we eat and we hate over selves for eating. But there’s no reason to feel that way. Festive are meant for celebration; they are meant to give you a break. They are happy times and they include happy foods for that very reason.

So here’s how to indulge and beat the guilt.

Problem#

Too much dessert

Sweets are difficulty to resist. it’s so easy to pop barfi into your mouth when it is just lying there in plain sight –and then a second one and then a third

Solution

1.     The idea is to eat not gorge. Eat mindfully, not mindlessly. Remember the first bite of the dessert is always the best. Have one or two bites more to satisfy the taste buds. Then stop. Any more will qualify as agreed.

2.     Limit the type of sweets you eat.

3.     Make some goodies at home, like gurpatti, besan laddus, paneer chenna murki…….

Because here you can control the amount of sugar as well as the quality of the ingredients

4.     If you simply can’t resist calories- laden dessert, then cut down on other carbohydrates in your meal. For example, you could just have the soup, salad, and proteins. Avoid the rise, bread and roties and then eat dessert. The point is to limit the damage.

Problem

v  Too much food

As though it weren’t bad enough that you are surrounded by rich food this season, the change of weather also whets your appetite. So there you are, drowning in buter chiken and guilt.

Solution

1.     Learn to eat smart. Choose slow digesting food over the day.

2.     Pears are in season around this time. Their scrumptiously delicate flavour and crunchy texture is a boon, but the bigger advantage is the fact that they contain the sugar called laevulose the sweetest of all known sugars which insure that a sweet tooth  without guilt. So when you are craving a sweet treat in the evening try a yoghurt and peer smoothie the sweetness from the pear will satisfy your sugar carving and the protein in the yoghurt will keep you satiated and hold you over until dinner.

3.     If you are going to a big party in the evening and the plan on gorging on the rich food, it’s bad idea to starve yourself all day in anticipation. You’ll end up revenues and eat more than the usual.  A better idea to eat a low fat, healthy snacks before you step out say a soup and toast or a bowl of yoghurt with some nuts or may be a boiled egg, sandwich  

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